On day seven of this series, we highlighted the importance of Customer Lifetime Value (CLV). If you had to choose just one ROI metric from an exhaustive bunch, we said, you should choose this one. And as well you should. Because advertisers who focus on CLV make around 15 percent more revenue in the first year.
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The post Facts and Festivities Day 10 – Calculating Customer Lifetime Value appeared first on Crealytics.
