NIFT students Praween KR and Sindhuja K set up Young Trendz to target fashion-conscious 20-somethings; their bootstrapped brand sold 25,000 units on Flipkart in five days during the 2017 festive sale. Sindhuja K and Praween KR , Co-founders of Young Trendz Praween KR (from Bihar) and Sindhuja K (from Hyderabad) were students when the entrepreneurial bug bit. In their seventh semester of the knitwear design bachelor’s course at National Institute of Fashion Technology, Chennai, the duo decided that they wanted to do something of their own, on their own. It was 2015, and e-commerce was making a lot of noise. The duo decided to go with the flow; they started their own online clothing brand, Young Trendz, in September with an investment of Rs 10 lakh. In two months, they had started selling on online marketplaces like Flipkart, Amazon, Voonik and Paytm, and launched their own e-commerce website. Their growth was fast. Before the semester ended, they were participating in college events with freebies and providing customised T-shirts under the Young Trendz brand.   “We started with 10 orders a day on our website. By the eighth semester, we were doing customised T-shirts by collaborating with more than 100 colleges across the country, including IITs and IIMs,” Sindhuja recollects. The startup has grown to around 1,000 orders a day, and has generated an impressive GMV of Rs 20 crore with zero VC funding. From Chennai to Tirupur As Young Trendz grew, their priority was to have a seamless product development channel, which was only possible in Tirupur, the knitwear and manufacturing hub of India. The founding duo was confident about the shift as they knew they could source and manufacture quality products, having visited Tirupur for college projects. But both Praween and Sindhuja were not Tamil speakers, which caused them a few problems in...
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