Ahmedabad-based Popup Galleria wins ecommerce without being a retailer or marketplace Popup Galleria, which claims 10,000 customers, aims to roll out international shipping soon. Ranu Bathwal, founder, Popup Galleria Startup: Popup Galleria Founders: Ranu Bathwal Year founded:2017 Location: Ahmedabad Sector: Fashion Problem it solves: Designer wear from upcoming designers gets a platform Funding: Self-funded Ranu Bathwal, 35, hails from a business family in Uttar Pradesh. After completing her MBA, she worked in the banking sector for five years in Delhi. She moved to Ahmedabad after marriage, where she started a multi-designer store showcasing leading designers of India, in 2013. It showcased leading designers like Gaurav Gupta, H2O CUE, JJ Vallaya, and AMPM. She also hosted trunk shows and introduced international luxury brands to the city. In 2015, she took a break after she conceived her first child. “During my pregnancy, I got hooked to online shopping as living in a smaller city you have limited options to find what you want. Post-pregnancy, I had a strong urge to do something on my own and make a name for myself in fashion retail as I realised that there was still a gap in the niche sector,” Ranu says. In July 2017 she launched a one-of-its-kind online exhibition gallery, Popup Galleria, to showcase established and talented designers every season. Team Popup Galleria. A platform for the old and new Popup Galleria now hosts designs from couturiers like Wendell Rodricks, Rohit Gandhi, Rahul Khanna, Not so serious by Pallavi Mohan, Krishna Mehta, Button Masala, Aeshaane, Dipali Shah, Anome and Otf. All the collections are available at the same price as the store. Along with fashion for men, women and children, Popup Galleria also offers a unique selection of stylish and contemporary collections of home decor and art. Prices start at Rs 2500. “The idea is to do around three online popups...
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