As social media expert Jeff Bullas says, “Growing your Facebook Likes is social media’s version of building the traditional email subscribers list.” A “Like” on your Facebook Page is not just a vanity metric. It signifies a real person showing interest in your business. That person has opened a 24-hour-a-day, 7-days-a-week communication channel with you. So yes, this is a very powerful thing in online marketing. This article will give you the 7 best practices to generate Facebook Likes, both on the platform and off it. Don’t fret if you’re just starting. These methods apply to both advanced users and newcomers. 1. Facebook contests Facebook contests are the easiest way to get people excited and draw new users in as Fans. The lure of a big prize (one that’s relevant to your specific target market) makes it an easy ask for your target customers to also “Like” your Page and become your Fan. How does a contest get people to “Like” your Facebook Page and become a Fan? Many people think that without the Like-gating feature (deprecated in 2015), contests are no longer useful in generating Likes, but that’s not true. A contest still engages users, educates them on your brand, and makes them want to gain access to win more valuable prizes down the road. The fact that a user is on your Page shows they are interested in your brand. If they are willing to go through the effort of filling out a form, they’re someone you’re going to want to build a relationship with. A “like” popup is our solution to the recent extinction of like-gating. It involves a simple popup appearing on page when a user arrives at the contest tab of your Facebook Page. The popup politely asks users to “like” your page so that...
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