Craig Mclaughlin Blog Storytelling tip 6: You only get a few hooks, so use them wisely

By hooks, I mean lines that stand out (and pull the listener in) because they are clever, or lyrical, or profound. Writerly lines. They may introduce a powerful metaphor or capture a meme. The tension is that if you use too many hooks, you will definitely sound too writerly—very few people speak in hooks. So […]