Source: Fast Company

Coop Sverige: The world's first 'methane-reduced' beef is now at grocery stores

It has a smaller methane footprint because it comes from cows that were fed a new seaweed supplement that makes them burp less. At the Swedish grocery chain, Coop, there's now a new product that isn't available anywhere else in the world: "low methane" beef. Selected stores are selling a limited-edition run of ground beef, sirloin steak, and beef fillets from cattle that have been fed red seaweed-a supplement that cuts emissions of methane, a potent greenhouse gas that cows and steers emit when they burp and fart.Read Full Story

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Magnus Johansson's photo - CEO of Coop Sverige


Magnus Johansson

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