Convrrt Blog How to run a QR campaign successfully!

The Convrrt team runs web and mobile campaigns for e-commerce sites. They've seen over 200% increases in completed call-to-action's in Q1 of 2012 alone. Convrrt has taken their methods and developed an automated tool to help run marketing campaigns targeted at mobile.How many times have you scanned a QR code and were taken to a full blown website rather than a mobile optimized page? This page took way too long to load, and required you to zoom in to see content that was actually relevant to you. Case in point, this is a failed QR campaign.Two reasons why you shouldn't send your users to a full website on mobile:Usability - Websites are optimized to display on a larger computer screen. Taking these websites and scaling it down to fit on a mobile screen makes it hard on the user to read and find information.Site Load Time - Loading a full website on your smartphone will take forever. If the site page does not load within the first 2-3 seconds, most likely the visitor will stop and leave. When you advertise your QR code on your business cards, posters, postcards, tradeshow booths, or even cars, you want to make sure the visitor is seeing a mobile optimized page. Good mobile optimized sites have the following characteristics:Navigation - Mobile screens are limited to 3 to 4 inches. Content should be vertically placed so that it is easy to scroll and scan for what you're looking for.Click to Action - there is a clear click to action statement that tells the user what the next steps are. Now creating a mobile website may get costly if you hire an advertising agency or development team. Mobile Convrrt has a quick solution that helps businesses and users create a mobile optimized page with no IT support or coding, absolutely for free! Mobile Convrrt has a built in QR code generator, so when you are done creating a page you can instantly start advertising it by sharing your QR code on all marketing materials.With your mobile web page and QR code in place you're ready to send them out into the world. Visit www.mobileconvrrt.com to get started!