Conversion Interactive Agency Blog Q1 2025 Data Download: What's Working, What's Changing

Conversion Interactive Agency and People. Data. Analytics. (PDA), two leaders in driver recruitment and retention, have released their highly anticipated Q1 2025 Driver Recruiting & Retention Data Download Report. This in-depth report offers critical insights as carriers navigate a changing workforce, evolving driver expectations, and ongoing economic pressures impacting both recruitment and retention strategies.With the average truck driver now 46 years old and over 144,000 drivers aged 65 or older, fleets are under increasing pressure to attract younger talent. Kelley Walkup, CEO of Conversion Interactive Agency, emphasized the urgency of this shift, stating, "Carriers who fail to adapt their recruiting strategies to engage younger drivers risk serious disruptions as retirements increase. It's no longer just about filling seats-it's about building a sustainable workforce for the future."The report also underscores the growing role of technology in driving recruiting efficiency. Carriers utilizing AI automation tools like Lead Assist saw significant reductions in time-to-hire, with those using Lead Assist Virtual Recruiter experiencing a 57.5% time-to-hire decrease compared to those without the tool. Walkup noted, "When technology handles converting leads to full apps, recruiters can focus on what matters most-connecting with drivers and closing hires."At the same time, driver concerns over data privacy are on the rise. The Q1 survey revealed that 42.3% of drivers are concerned about how their personal data is used, and 37.6% worry about their data being shared without consent. Walkup pointed out, "As carriers adopt more digital tools, they need to be transparent about data usage. Drivers are becoming more tech-savvy, and respecting their privacy can set carriers apart in a competitive market."Recruiter performance also came into focus through AI-driven scorecards, which identified clear opportunities for improvement. With an average starting score of 61.5 out of 100, simple adjustments in recruiter development and call strategies led to measurable gains in effectiveness. "AI tools give carriers the visibility they need to enhance recruiter performance without adding resources," said Walkup. "It turns guesswork into actionable insights."On the retention front, the report shows that compensation, equipment, and operational communication continue to be the primary drivers of voluntary turnover. Compensation issues accounted for 33.6% of drivers who left their positions during Q1 of this year, with inconsistent miles and non-competitive pay rates leading the concerns. Equipment-related frustrations followed closely at 28.9%, driven largely by mechanical breakdowns and poor tractor conditions.Scott Dismuke, Vice President of Operations at PDA, stressed the connection between operational issues and retention, saying, "Frequent breakdowns and poor communication do not just frustrate drivers; they hit their paychecks. When drivers lose miles, they lose trust. Addressing these pain points proactively is critical if carriers want to keep their seats filled."As the freight economy continues to show signs of uncertainty, the report warns that driver turnover is likely to rise. Carriers are encouraged to focus on both recruiting efficiency and driver satisfaction to stay competitive. Walkup concluded, "The carriers who will succeed in 2025 are those who embrace technology, prioritize transparency, and commit to engaging their drivers at every stage of their journey."To access the full report, click here.