The idea of Sales and Marketing working together to develop a cohesive account-based marketing plan is nothing new. These two revenue-generating teams work together to identify a list of accounts, define the outreach plan, design campaigns, and measure the results. Where many teams run into trouble is the actual execution of the plan. Yes, it […]
The post Blog: How Using Intelligent Virtual Assistants with Sales Engagement Tools Increases Connect Rates on Marketing Leads by 2.5x first appeared on Accelerating Revenue with Intelligent Virtual Assistants.