It has been shown many times that blogging is an excellent way to increase organic traffic and page rank. Blog posts help you generate consistent content, they allow you to add keywords on a regular basis and you can use them to answer questions and address issues that your readers are interested in. But you may wonder exactly how much content you need. If you can answer a question in 100 words, is that enough? Are you better off writing 1,000 words, which may be longer than most of your on-site content? Does it even make a difference at all? Let's dig into it a bit deeper.