Like everything, SEO evolves over time. It changes. Some of this is inherent to the practice itself; i.e., people learn more effective ways to do things and update their tactics. Some of it is due to the shifting algorithms. Things that Google used to allow may no longer be allowed, for instance, meaning that using these old tactics can actually harm your ranking. Either way, though, you need to be well aware of this evolution and you need to ensure that you're doing the right things. It's as much about knowing what not to do as it is knowing what you should do. Below, we will look at just a few of the many outdated tactics to stay away from.
