Connections Csp Blog Sophisticated Customer Profiles: 4 Characteristics

Legacy customer profiles have historically been created using broad umbrellas to segment and understand customer behavior. Geography, age and income are top-of-mind characteristics that facilitate the way banks and credit unions have historically analyzed and grouped their customers, and dictated the way they expect those individuals to behave. For example,... Read more »The post Sophisticated Customer Profiles: 4 Characteristics appeared first on CSP.