From time to time, we here at Connect like to share insight from our tenants that could help your business' ROI! As a precursor to next week's LinkedIn seminar, presented by Connect113's own resident digital marketing expert - Beth Lawton, Founder of Canoe Media Services, we asked Beth for a few simple thoughts on how YOU can step up your LinkedIn profiles. 1) You can follow someone on LinkedIn to keep up with their posts, job moves and more without connecting to them.2) Long-form posts aren't just for "LinkedIn Influencers" anymore; furthermore, they can boost your professional credibility. 3) LinkedIn's new Sales Navigator tools can help your business find new leads quickly with alerts to new opportunities you may not have known about on your own. Want to learn more or expand on some of Beth's pointers? Join us at Connect113 next Wednesday from 12 - 1 PM, as Beth unveils all the best practices, strategies, and more to make your business stand out on LinkedIn! Details for the event can be found here:http://www.connect113.com/events/2015/1/14/linkedin-going-beyond-your-digital-resume