Connect Managed Services Blog 3 Ways Amazon Connect Enables a More Personalised Customer Experience

  Customers no longer accept impersonal, monotonous customer interactions. Instead, in an increasingly connected age, customers demand a customer experience that reflects a deep understanding of the customer’s needs and wants as well as their history with your company. The Contact Centre remains a core customer touchpoint and here too customers expect high levels of personalisation. Amazon Connect promises to deliver a highly personal customer experience, but how does Amazon’s Contact Centre solution deliver on that promise?