Confluence Digital, LLC Blog B2B Branding - Is it Different from B2C Branding?

In its simplest terms, branding is having the courage to stand for something, ensuring, of course, that the target market both wants it and, preferably, is not currently getting it. This is the basis for a long-term relationship that the most successful brands understand connects on both a rational - "I want it because of what it does" - and emotional - "I want it because of how it makes me feel" - basis.