Conceptspring Blog Scaling Customer Development: Crowdsourcing The Research

In the seminal book "The Four Steps to the Epiphany," Steve Blank introduces the concept of "customer development" ― get out of the building and interview customers. While this is not a new concept ― product people with user-centered design training have always done this ― this is a huge development ... Read MoreThe post Scaling Customer Development: Crowdsourcing The Research appeared first on ConceptSpring.