Compendian Blog Bridging the Gap between Your Sales Message and Your Buyer

Probably one of the most frustrating issues facing sales people today is being able to deliver a compelling sales message that reaches the right audience with the right message. Oftentimes sales people are presented with the "Corporate Sales Message" that was created by someone in the Marketing Department, and chances are the person who created that message never had a real one-to-one conversation with a...Read More