Source: ComboApp Blog

ComboApp Blog Mobile advertising will grow faster than all other digital ad formats

The growing smartphone penetration in the US allows advertisers to allocate more funds to catch the interest of mobile-savvy users. They do this by developing richer ad formats and more sophisticated targeting tools required by the rising mobile app market fragmentation and fierce competition. New data from BI Intelligence finds that US mobile ad spend will top nearly $42...

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ComboApp provides mobile marketing and public relations services. Read more