Codigo: Oldsmar marketing company merges with Louisville firm

Spectrio, a leading provider of in-store marketing, has merged with Louisville-based Codigo, a retail media solutions company. The merger expands the Oldsmar-based company's footprint in the financial services industry and adds proprietary user-friendly, cloud-based software for content design and management to its array of services. Terms of the transaction were not disclosed. "Over the years, Spectrio has focused on client growth in automotive, health care, hospitality, veterinary and...