CodeBroker Blog Are You Still Using Clicks to Measure Hard Conversions?

Many of our clients spend a lot of money on DTC pharma digital marketing for their copay assistance programs. When we ask them how they measure the effectiveness of their DTC marketing dollars, we are often told that they i) optimize their cost per click and ii) count specific clicks (eg. going to a copay Read More The post Are You Still Using Clicks to Measure Hard Conversions? appeared first on Codebroker.