CoatChex: Innovation by Necessity: 3 Non-Tech Businesses and the Technology They Created

The story of modern tech innovators typically follows a well-mapped path: A scrappy group of entrepreneurs gathers in a garage, warehouse or loft. They iterate and reiterate. Investors kick in funds. And then, eventually, our heroes either emerge with the next hot technological tool — be it an online marketing platform, a hip social-networking app, wearable tech, etc. — or they fold.But what about innovators who end up making new technology because they have to have it for their non-tech business? Or those who are selling a physical product in the brick-and-mortar world, but don't have the critical software or app-based solution that their company needs to keep going? Read more...More about Apps, Small Business, Business, Contributors, and Startups