Despite the evolution of digital marketing over the past decade, one element remains steadfastly at the core of successful email marketing campaigns: subscriber engagement. The enduring principle that subscribers should dictate the direction of your email marketing efforts underscores the importance of viewing email not as a quick acquisition tool but as a powerful retention mechanism. Unlike SEO, PPC, and social media-which excel at driving initial traffic-email marketing shines in nurturing ongoing relationships, ultimately converting prospects [...]The post Email Marketing Best Practices for Subscriber Engagement appeared first on Clickmail Marketing.
