Click2Mail Blog Why Bulk Address Validation Is Vital for Direct Mail Success (And How to Do It)

Bad addresses waste money. Each one is a hole in your budget, as you’ve spent money printing and mailing a piece of direct mail that will never be seen. Multiply that by hundreds or even thousands, and that’s some serious waste – which is why bulk address validation is critical before you launch a direct mail campaign. But it’s not just about checking if an address exists – missing apartment numbers alone can doom thousands of pieces to the waste bin. Let’s explore how proper address validation can save your campaigns and your budget. In this comprehensive guide, we’ll explore the critical layers of address validation and their impact on direct mail success. An Overview of Bulk Address Validation Layers Address validation is more complex than simply confirming an address exists. Carly […] The post Why Bulk Address Validation Is Vital for Direct Mail Success (And How to Do It) appeared first on Click2Mail Blog.