Click2Mail Blog Direct Mail Personalization: How to Connect With Your Customer

Today’s consumers are bombarded with generic marketing messages across multiple channels. It’s what makes it so hard to make a real connection with your customers – every day, someone is beating down their door with a marketing message, so yours risks getting lost in the shuffle. If you don’t want to be another company trying to shout over others for your customer’s attention, you’ve got to connect. That is, of course, easier said than done – but direct mail personalization offers some tantalizing possibilities. This guide will explore how modern direct mail personalization goes far beyond simply adding a recipient’s name to a message. You’ll discover the various levels of personalization available today, from basic demographic targeting to advanced techniques like personalized QR codes and AI-generated content. Let’s get started. Basic Direct […] The post Direct Mail Personalization: How to Connect With Your Customer appeared first on Click2Mail Blog.