Click2Mail Blog A/B Testing in Direct Mail: What Really Works?

Think you know what makes your customers tick? Don’t bet your marketing budget on it. That 50% off coupon you’re sure will bring customers running? It might get beaten by a free plastic vase. That clean, professional design you spent hours perfecting? A “messy” layout could outperform it. And that carefully crafted headline? Your customers might respond better to something completely different. In direct mail marketing, what seems obvious isn’t always what works. And that’s where A/B testing in direct mail comes in. This guide will show you how to bridge that gap with smart A/B testing. Whether you’re new to testing or looking to sharpen your approach, you’ll learn how to make data-backed decisions that boost your response rates and ROI. Direct Mail A/B Testing Basics: Where to Start Ever wonder […] The post A/B Testing in Direct Mail: What Really Works? appeared first on Click2Mail Blog.