One of the best ways to reduce unnecessary spend is by using Negative Keywords, especially if you are using Broad Match type for your campaigns. Your marketing plan should always be focused on getting the right message to the right audience. Benefits -Improve your click-through rates (CTR's), reduce your average cost-per-click (CPC) and boost your [...]The post Using Negative Keywords - The Right Way to Reduce Wasted Spending appeared first on Internet Marketing by Click Measure.
