Clever Method: Clever methods: How a local company fills gap between marketing and IT at large corporations

Founded in 2000 as a software development company, clevermethod quickly added creative and marketing services. If that sounds familiar, it's because every marketing agency these days includes some kind of development service. But the Elma-based firm has stayed true to its roots by emphasizing technical expertise, which has allowed it to take on accounts for large customers and "sit in that no man's land between the marketing and IT teams," said Doug Kasperek, who co-owns the company along with Matt...