CX Index: Cracking the Code in Customer Experience Strategy Lynn Hunsaker
The CX Index measures customer experience among brands in 13 industries. To-date, no industry has reached the "Good" or "Excellent" category; most are in the "OK" category and a few are in the "Poor" category.1 Accordingly, the CX Index teaches us a lot about what is ineffective in popular CX practices. To pierce the "Excellent" [...]
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