SEO has been a buzzword amongst digital marketers for a number of years now. Many people know what SEO is, but they don’t necessarily understand why it’s so important, or worth investing in on the scale that some do. Let’s take a look at the key reasons. Raise Your Profile The ultimate goal of SEO is to make your business or brand appear more prominently in search results rankings. You can’t really put a price on raising the profile of your business in this way. You will find that, as you make your way up the search results list, you eventually
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