Source: Clarion Blog

Clarion Blog The Target Product Profile: A Foundation for Patient Impact & Commercial Success

By: Alyssa Trigger, senior principal The target product profile (TPP) has long been a quintessential planning tool in therapeutic product development, but too often it becomes a "check the box" activity and fails to serve its main purpose - to be the strategic 'north star' that defines the requirements to deliver a meaningful benefit to...The post The Target Product Profile: A Foundation for Patient Impact & Commercial Success appeared first on Clarion.

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