CitrusAd: Waitrose improves online advertising to help brands place relevant, targeted ads

Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides!Waitrose has partnered with CitrusAd, a leading retail media technology company, to roll out relevant, targeted advertising across Waitrose.com. Our suppliers can now maximise their online presence through sponsored search and category product ads, as well as sponsored offers and checkout ad campaigns. The move replaces static advertising - where all customers were served the [...]If you want more information Retail Times get in touch! Retail Times - Retail news, reports, analysis & comment