Circana Blog The Power of Linear TV: Best Practices for Balancing Linear TV Strategies in Your Marketing Mix

By Jonathan Dizney, Senior Marketing Mix Director and Yeimy Garcia-Smith, SVP Global Measurement As advertisers finalize their Upfront/NewFront planning there's real urgency to make data-driven decisions about where to allocate their budgets. With TV advertising dollars shifting between linear TV and other formats, marketers have to ask themselves an important question: Is our investment delivering ...The post The Power of Linear TV: Best Practices for Balancing Linear TV Strategies in Your Marketing Mix appeared first on Circana.