Cintell: New Cintell Study Finds Companies That Create, Use and Consistently Maintain Personas Are More Likely to Exceed Lead and Revenue Goals

Today, SaaS customer intelligence company Cintell, creators of the SmartPersonaTM Customer Intelligence Platform, announced the availability of the 2016 Benchmark Study on Understanding B2B Buyers. The study found that organizations that exceed revenue and lead goals are more effective at creating, using, and consistently maintaining personas than companies that miss lead and revenue targets. In fact, companies that exceed lead and revenue goals are 2.2X more likely to have and document personas than companies that miss these targets.read more