There's a common tendency among clients to pause or drastically slow down marketing spending in Q1. It happens for many reasons: planning is underway, budgets are being finalized, teams need to regroup after the end-of-year sprint, and there's an assumption that consumers have post-holiday fatigue. The thing is, Q1 is an important part of your [...]The post Why Q1 Is Your Biggest Missed Opportunity appeared first on Ciceron.