Every time you launch a digital campaign, you want to achieve the best results. It's a given. An often-overlooked part of driving these desired results is using dynamic creative. Here, we've called out the five biggest benefits of dynamic creative, to show you why you should start using it now. 1. Personalization Dynamic ads adapt automatically based on the viewer. This personalization makes the ad experience much more relevant for consumers, which in turn boosts engagement and conversions. Dynamic creative can incorporate live contextual data feeds, like location and weather, as well as audience personas and preferences, allowing brands to show the most relevant product or offer to qualified consumers. A retail brand, for instance, can use the same ad framework to show a young woman a stylish summer wedge sandal that is popular in her region and to show a young man a leather boat shoe based on his location.read MORE
