ChargeBee Blog Strategies for Prioritizing Retention in an Acquisition-Focused Sales Environment

Acquiring new customers is a critical driver of growth and revenue. Marketing and sales teams are structured to generate leads and close deals, keeping the pipeline flowing and ensuring a steady stream of new business. However, too much focus on acquisition can eclipse retaining your existing customers, which is important for efficient growth. Think of it like a see-saw that needs weight on both sides. Let’s explore how you can balance acquisition and retention by shifting your mindset, aligning your teams toward the same north star, and adjusting KPIs. This balanced approach can drive new customer acquisition and the retention […]