A lack of effective business consulting by all members of an L&D project team can diminish every other success on a project. Your project may deliver excellent instructional design, world-class development, and a high-performing quality plan, schedule, and budget, but if you fail to connect with your client in a way that ensures an excellent client experience from kickoff to post-launch evaluation, you may be overlooking the obvious and missing a critical opportunity to separate yourself from the crowd. Or worse, you may negatively impact your long-term client relationship, opportunities for referrals, reputation, and even revenue associated with repeat business.