cartils group: Cartils creates new design for Blenders Pride

Pernod Ricard India recently asked Cartils to refresh the company's Blenders Pride Rare Premium whisky. The key objectives were to 'harmonise the family range', while reinforcing brand impact and building on its premium look and feel.After the introduction of the Barrel Select, the Rare Premium position needed to be brought in line with the newly added member of the Blenders Pride family. Cartils was assigned to look into the labels and the mono carton in order to add modernity, elegance and 'an increased premium feeling without compromising its winning visual equities'.In a market where mono cartons make a difference when it comes to visual impact and brand recognition, Cartils focused on, "Creating a premium feeling in order to catch attention from the consumers without shouting too much," according to Alfonso Granati, Cartils brand consultant.See also A gallery of new drinks for January 2014