cartils group: Cartils creates new bottle and design for Choya brand

Branding and packaging design consultant Cartils has created the new bottle and design for the brand Choya of Choya Umeshu Co Ltd.Choya Umeshu Co is the number one producer and seller of Umeshu in Japan and the 8th largest liqueur brand in the world.Umeshu is a traditional Japanese ume fruit liqueur. Choya needed to rejuvenate its brand identity and could use the opportunity to ensure coherency in its presentation globally.The new design of Choya now has a rejuvenated brand personality, with its brand values clearly aligned with its consumers' needs and wants. All three flavours, Classic, Honey and Herb, have been clearly differentiated while maintaining family resemblance.The new design is already available in Asia and the US, and Europe will follow this summer.See also A gallery of new drinks for January 2014