Canddi Blog How Integrating Analytics and CRM Can Help Your Business

More Than Just Counting LeadsMost people fall into the trap of simply counting the number of leads that they generate using their analytics. This is not the most efficient use of your analytics software. Using Goal Conversion Rate and Cost Per Lead or Cost Per Acquisition can help you to keep track of how well your marketing campaigns are doing at attracting customers, but wouldn't it be great if you could go beyond that and keep track of how well your leads convert? Tying sales data and analytics data together would help you to "close the loop" and identify gaps between your marketing team and your sales team. Is your sales team bringing in the wrong kind of leads, or is your marketing team losing customers that could be great prospects? With the right data, and some carefully constructed A/B testing, you can answer that question.