Analyzing and optimizing your website pages for search engines is important for getting the website traffic you need. On-page SEO includes all of the on-page elements that contribute to how your pages are perceived by search engines and therefore contributes to how well a web page is ranked in search results. Any improvement to your on-page SEO will result in better rankings and therefore an increase in how often your website gets found, directly translating to a boost in website traffic. The term, on-page SEO, refers to content as well as HTML code. Your website performance will impact your business success, so it is well worth the effort to optimize each page. You want to think of your website as a virtual storefront—increased traffic results in increased shoppers. Your website's pages should be considered like your best employees, working for you 24/7.
