Calyx Blog The Importance of Consistent Marketing in 2024

Mortgage loan officers know the importance of marketing to current and past borrowers and Realtor partners. That said, when times are busy, it’s an easy thing to skip. And when they’re slow, like they’ve been the past 18 months, it’s an easy thing to cut off your expense list. “Establishing yourself as the financial expert with your borrowers and Realtor partners through consistent, relevant loan status updates is a key first step to any mortgage marketing effort,” says Josh Bopp, founder of Aduvo, an automated mortgage marketing platform integrated with Calyx products.