cafe: Diapers co-founder to launch a new digital publication without gimmicks, stunts or click bait

Vinit Bharara is known for co-founding Diapers.com, an online retailer catering to tired moms and dads who liked the convenience of diapers, wipes and baby formula being delivered to their home. The New Jersey-based parent company, Quidsi, which has since expanded into other verticals, like pet goods on Wag.com and toys on Yoyo.com, was acquired by Amazon for $550 million in 2010. Now, Bharara, who left Amazon last summer, is starting Cafe.com, a new digital publication launching this fall. While the leap into content seems like a stretch from e-commerce, he tells The New York Times that he has spent countless hours studying the... Read More on GeekWire