C. Grant Blog The Smart Marketer's Guide to Artificial Intelligence Marketing: Part 3

Reading time: 2.5 minutesPotential Risks of AI MarketingIf you are thinking of using AI technology in your marketing efforts, it's as well to be aware of the potential risks or downsides as well as the benefits. As these technologies continue to develop and improve, marketers will have to improve along with them or risk losing business to competitors who are jumping on the AI wagon. While AI will make marketing efforts better in many ways, here are some limitations to be aware of as you consider your options.