One of the issues with content especially after broad digitization and globalization is that content is everywhere. Finding it is hard. finding it in time near impossible.Take the example of sales people pouring over a Sales portal, or a custoimer service rep trying to handle 5 people at once with content. Fidning this content in relevant chinks is hard. this problem is increasingly being solved by braking this content into "findable chunks".http://www.wittyparrot.com/blog/the-blind-men-the-elephant-and-componentization-of-content
