Briteskies, LLC Blog How to Convert eCommerce Traffic into Sales Using Category Hierarchy

Whether you’re selling B2B or B2C, having a clear and searchable website is one of the best ways to improve eCommerce revenue. Site navigation can help site visitors easily find their desired product creating an easy conversion. By using clear product categories and optimizing product listing pages and product detail pages with keywords, specifications, and features, you can increase average order value and increase the likelihood of repeat customers.