Brilliency Blog Behavior-based Energy Efficiency Programs

If you've ever noticed a New Year's resolution lapsing, you're not alone. Habit change can be difficult because of certain quirks of human psychology. Utility energy efficiency programs are combining lessons from marketing, social sciences, and behavioral economics to deal with some of the same quirks and even using them to improve decision-making. Last week, ...The post Behavior-based Energy Efficiency Programs appeared first on BRILLIENCY.