Marketing is what separates the winners from the losers in the App Store. Plenty of free information on app marketing already exists, but the new Appiness guide from Bright Newt has given iOS developers a step-by-step plan for effectively marketing their apps without breaking the bank. With cost-per-acquisition numbers trending upward over the past six months, Appiness couldn't come at a better time. A how-to marketing guide for turning duds into profitable apps.
