Brian Tracy International Blog Consultative Selling Process: Examples, Benefits & Techniques

The highest-paid and most successful sales professionals are involved in consultative selling. Today's modern buyers don't want to be sold to, they want sales professionals to know their needs and give them tangible, personalized solutions to their problems. People involved in consultative sales position themselves as friends and consultants to their customers. With this guide, you'll learn the benefits, skills, and steps of consultative selling so you can start developing strong customer relationships and converting more leads. What is Consultative Selling? Consultative sales focus on meeting the needs of customers by getting to know them and building a trusting relationship with them. A consultative salesperson acts as an expert consultant to their customer, asking questions to identify their needs and... Read more