Over the last few weeks, we have all been working on year-end direct-mail appeals. I found this video very compelling. It comes from Chris Davenport at 501Videos and interviews Tom Ahern. He looks at how nonprofits use emotional triggers to increase donor response.This video comes from Movie Mondays. Each week, they put out a short video with insights from other fundraising professionals. Go to: www. moviemondays.com to sign up. [...]
